ABOUT US

Ay Amor Fall Photoshoot from Kruso on Vimeo.

There is a story behind every pair of handcrafted shoes. Ay Amor exists to bring you these shoes and the untold stories about the talented designers and artisans who create the art we wear.

Ay Amor was created for those that want to wear different, refreshing and artistic footwear that can’t be found at every mall, where the rest of the crowd goes.

Our mission is to bring you outstanding, affordable, and well made shoes to Canada. We want you to break free from mass produced and meaningless footwear.

We search to find uncommon designs that will make you fall in love every time you wear them. Hence our name, “Ay Amor!” (Oh Love!). You will wear more than just a pretty pair of shoes. You’ll wear the art, the tradition and the hard work of inspiring shoemakers!

To create Mexican footwear with identity and timeless design that emotionally connects with authentic women, combining aesthetics, quality, and craftsmanship to offer exclusive pieces that reflect style, heritage, and purpose.

Vision

To position Ay Amor as a recognized brand in North America for its footwear rooted in Mexican designer craftsmanship, high-quality materials, and an artisanal essence, while building a community of women who choose pieces with meaning, elegance, and authenticity.

Core Values

Identity

We believe footwear is an extension of personality. We design pieces that allow every woman to express who she is.

Exclusivity

We do not follow mass trends. We create carefully curated collections that communicate distinction and authenticity.

Quality

We value premium materials, comfort, and durability to offer products that complement the real lifestyle of our customers.

Design with Story

Every piece has intention, inspiration, and character. We believe design should communicate emotion and meaning.

Honesty

We are committed to transparent communication, honest processes, and authentic relationships with our customers.

Modern Femininity

We celebrate confident, independent, and sophisticated women who seek balance between beauty, comfort, and authenticity.

Curated Perspective

We carefully select every model under a cohesive aesthetic vision, elevating both the shopping experience and brand differentiation