Let's face it, buying shoes can be a painful experience. 

We all know the drill when you need shoes: you can spend endless hours at the mall only to find another girl wearing the exact same shoes later. 

It doesn't have to be this way!

We believe that you should have more choice than just the generic big retail stores. 

We want you to be proud of your shoes and to have an enjoyable shopping experience. This is why we created Ay Amor.